To identify your target audience, we will consider demographics (age, gender, location), psychographics (interests, values, behaviors), and buying behavior patterns. Knowing who you are trying to speak to will help us to identify when, where, and how to capture their attention.

Social media plays a crucial role in marketing by providing platforms to engage with your target audience, build brand awareness, share content, run targeted ads, and gather customer feedback. It can also be used for customer service and reputation management. Although a crucial component of your marketing mix, many business owners either invest too much time and energy or not enough into their social media. Let us help you find the sweet spot for your goals.

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Content marketing involves creating and distributing valuable and relevant content to attract and engage a target audience. It focuses on providing information, solving problems, and building relationships rather than directly promoting products or services.

When it comes to authentic marketing, content creation is one of the best ways to reach your ideal client in a helpful and authoritative way.

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Some effective ways to generate leads include offering valuable content or resources in exchange for contact information, using social media and Google advertising, SEO optimizing landing pages, participating in industry events, trade shows, or webinars, and leveraging referrals and word-of-mouth marketing. The best marketing mix will be based on your industry and client demographic.

To optimize your website for better conversions, you can improve the user experience, plan for the sales journey, simplify navigation, ensure fast loading times, use clear and persuasive call-to-action buttons, and provide valuable and relevant content that aligns with customer needs.

These tips not only create an environment that encourages leads to turn into customers but also help your website optimize better, as they are key factors in Search Engine Optimization. Google is always watching you!

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ROI for marketing campaigns is calculated by subtracting the cost of the campaign from the revenue generated and dividing it by the cost, then multiplying the result by 100 to get a percentage. The formula is (Revenue – Cost) / Cost x 100. Some ROIs can be calculated easily as the customer life cycle is short (for example, a consumable good). Some ROIs take anywhere from 12 to 36 months to calculate because the customer life cycle is very long (for example, a home builder).

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