Nothing is more devious, duplicitous, and nasty than nutritional food labels and marketing. Empty claims, hidden garbage ingredients, eco-friendly-looking packaging, and empty buzzwords such as ‘natural,’ ‘light,’ and ‘fresh’ fill up the grocery stores but often deliver absolutely nothing healthier to consumers. Zero, Zilch, Nada. What’s worse, some of these foods are full-on junk food, a sheep in wolf clothing.
Nutritional frustrations aside, business owners often fall into the same trappings in their marketing. So-called ‘experts’ and cheap web developers happily take your money and leave you with lackluster results, a confused brand voice, and little to show for your investment. If this is your story, or you want to avoid this being part of your biography, then you’ve come to the right place.